Company News, New Products

Rituals Expands Into Ulta

Luxe lifestyle brand grows outside of NYC region.

Rituals Cosmetics, with almost 600 stores in 27 countries, is growing with a US expansion into Ulta Beauty. This marks the luxury beauty brand’s first major national retail partnership after rapid growth in New York City in 2016 and 2017.   “Rituals is proud to expand its distribution in partnership with Ulta Beauty,” says Marjolein Westerbeek, president of Rituals USA. “Ulta Beauty’s innovative approach to beauty coupled with their interactive store environment provides the perfect space for ...

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